Brand & Trade Manager

[Business Solution]

Position is opened in world-famous american company.

Main Purpose of Job

1. Lead 360 Consumer & Trade Activation of companies global brands
   addressing customer/ shopper and user (C/S/U) needs on local (GBA) level
   within the global/ regional brand framework
2. Sub brand/segment and coordination of specific sector projects on a national level

Responsibility for activating and solving issues for the category within the given GBA territory

1. Create winning commercial plans to support sales & marketing objectives in a specific GBA on a rolling quarter basis
2. Initiate ideas/ proposals on cross-category synergies targeted to achieve overall company results
3. Initiative post evaluation & actively share Best Practices
4. Discuss / align plans at monthly planning meetings
5. Direct support to Sales in negotiations and customer plans
6. Strategic leverage of local insights/characteristics as part of commercial plans
7. Alliances with local icons / partners in order to increase bonding with local population
8. Drive identification of high affinity local media/advertising opportunities to at lower cost vs. national media
9. Identification and active participation in regional festivities and celebrations creating higher bonding with C/ S/ U
10. Rapidly communicate any business needs for any A&P, trade budget reallocation
11. Constant competitive monitoring and updating for better decision making
12. Ensure active participation /coordination with supporting functions i.e. Supply Chain, Finance, Legal etc.

Responsibility for assigned sub-brands and specific branding tasks (i.e. loyalty plans, sampling initiatives, POME) on a country level

1. Develop & coordinate country level plans with peers requesting feedback before final proposals
2. Work within the global/ regional brand frameworks while activating the brands in a relevant way according to local insights and peculiarities
3. Develop specific action plans aligned with the business strategy, investment budgets and suitable cost/ benefit analysis

Education: Higher education

Desirable experience (industry, position etc.):

• 3-4 years of relevant experience in Sales/ Trade or Brand Marketing within well known multinational or/ and local FMCG company
• Experience with research methods/advertising agencies/ media planning

Languages knowledge: Fluent English is must

Additional requirements:

• Consumers/ Customer/ Client Understanding
• Strategy Understanding
• 360 brand plan development & activation/ execution
• Knowledge / interpretation of financials (P&Ls)
• Price analysis via route to market
• Brand Health Measures Understanding
• Project Management is a plus

Please, send your questions and CV's to e-mail: dmitry (a) bsr.kz

Изменено 15 февраля, 2011 пользователем Business Solution

[Business Solution]

Still actual!